Digital & Social

Best Steps to Create a Facebook Marketing Video That Works

Facebook marketing videos are essential for any small business owner looking to market their products or services on social media.

Over one billion people use Facebook every single day. That’s around 20 per cent of the world’s population. Hiring a Facebook marketing agency will help your business reach out to potential customers by the thousands.

Why Choose Facebook Video Marketing?

Facebook marketing videos are one of the best ways to market your business.

According to a report, Facebook received $27.19 billion from ad revenue in 2020’s Q4.

Here are a few benefits of using Facebook videos to promote your brand.

  • Video ads on Facebook have a 2x higher click-through rate (CTR) than image and text-based posts.
  • With many people watching Facebook videos on their mobile devices, this video platform is perfect for reaching most social media users.
  • Facebook videos are just as popular, if not more so, than YouTube. If you want to reach the widest audience possible and increase your chances of converting viewers into customers, you should be using Facebook marketing videos.

What Kind of Content Will Work Best in a Facebook Marketing Video?

Facebook marketing videos come in all shapes and sizes. A Facebook marketing agency can create promotional videos, step-by-step tutorials, testimonials and more to help promote your business.

Promotional Videos

These are the best Facebook marketing videos for businesses that want to increase brand awareness or sell their products or services.

How-to Videos

If you have products or services that require some form of a tutorial, a step-by-step video can be a great way to guide your viewers through the process.

Testimonial Videos

Everyone loves to read positive reviews about a business. Some consumers will only buy products if they know another person has vouched for their quality.

Social Event Marketing 

Some businesses choose to host a social event that is centred around their products. These events allow people to touch and feel the product in person, ask questions and potentially purchase it on the spot.

Steps to Create Marketing Videos for Facebook

To get the most bang for your buck when creating marketing videos for Facebook, there are five simple steps to follow:

Do Your Research First

One of the best ways to develop a killer marketing video for Facebook is to do some research. Think about your competition and what kind of marketing videos they post on Facebook.

Suppose you find that most businesses tend to use video montages when advertising. You should consider doing the same thing. Also, think about which videos work best for your industry and then create one similar to what has already proven successful.

Create a Storyboard

Next, you will need to create a storyboard. A storyboard consists of drawing out your video and planning out all of the content. You can do this by hand, or you can use a storyboard template.

There are plenty of free and paid options out there to choose from, so it shouldn’t be too difficult to find one that suits your specific needs.

The purpose of the storyboard is to make sure your marketing video for Facebook fits in with its surroundings and complements whatever information is already given in the marketing material.

Add Some Background Music and Sounds

Most people automatically assume that they will need to hire a male voice-over actor for their Facebook marketing videos.

While this can be an incredibly male and female voice-over artist, it isn’t necessary. Adding background music with corresponding sounds can be just as effective. If you decide to go this route, you will need to find royalty-free music and sounds.

Add a Call-to-Action or a Link

After your social media marketing video has been created, it is time for the fun part! You get to add in all of the bells and whistles that make people click and interact with your Facebook video.

First and foremost, you need to add a call-to-action or a link at the end of your video. When people watch your video, they should be given a reason to click play and then another reason when it’s done playing.

You can even add some text at the bottom that says, “Watch More Videos”, “Like Us on Facebook”, or other call-to-action.

Create More than One Video

Lastly, you should start thinking about creating more than one video. If your first video is a success and gets plenty of engagement, you will want to create another one.

All you would need to do is gather more information about your business or industry. Then, start brainstorming creative video topics that will keep viewers engaged.

Make sure to use the same colour scheme, fonts and overall feel of your company’s identity throughout all social media platforms.

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