Best Bid Data Maketing companies will be described in this article. Big data and marketing may appear to be strange bedfellows at first, yet they work quite well together. Effectively addressing various audiences is the key to marketing, and data reveals what is and is not working. Today’s organisations and marketing teams have access to more data than they know what to do with, which can open up new opportunities if the data is properly understood and used.
Marketing teams are continually informed by data about consumer behaviour and market trends. Data is also utilised to optimise current initiatives, develop ground-breaking marketing strategies, and forge enduring connections with consumers.
The firms listed below provide unified views of data, complete consumer databases, campaign optimization, strategy services, and other essential data services to maximise marketing efficiency.
Top 20 Best Big Data Marketing Companies in 2023
Top 20 Best Big Data Marketing Companies in 2022 are explained here.
How big data is being used in marketing? Data science and marketing technologies are both offered by 4C.
Companies in a variety of industries use its data platform to connect with expanding audiences, find new audiences across numerous channels, and engage users at each touchpoint. This is another big data marketing company.
Users of the platform can also access vital analytical tools and insights that automate campaign pacing, consolidate worldwide reporting, and measure brand effect in real time.
Impact on industry: One of the biggest coffee businesses in the world teamed up with 4C to use emojis to target certain groups.
The business noticed a 260 percent increase in engagement and more than 800,000 Twitter impressions as a result of using emoji targeting.
How Beckon is utilising big data in marketing: Beckon offers marketing analytics tools to assist businesses and brands manage marketing data, analyse marketing and media performance, and optimise campaigns.
The data and efforts of marketing judges and teams are visible across channels thanks to Beckon’s solutions, which serve sectors like consumer electronics, banking, retail, media, and travel.
Impact on industry: The food giant Campbell’s wants its marketing campaigns to be data-driven, according to a Beckon case study.
The business was able to “look at data more often and have more effective interactions” after deploying Beckon.
A single perspective of the customer is available to marketers thanks to BlueConic’s customer data platform.
BlueConic gives marketers control over individual-level customer data by combining data from many channels and other sources.
This is another big data marketing company. As a result, businesses may improve look-alike targeting, lower bounce rates, and give users more individualised experiences.
Industry impact: According to the Boston Globe’s chief consumer revenue officer, the use of BlueConic led to “more engaged audience, more subscribers, and more advertising income.”
Conversion Logic creates a marketing intelligence platform for enterprise marketers. This is how it is utilising big data in marketing.
Among many other data-driven solutions, the platform uses data integration, unified marketing measurement, planning, and optimization to assist businesses in creating single sources for marketing data, improving decisions, and measuring marketing investment.
Industry impact: ConversionLogic’s products are used by a wide range of markets and industries, including retail, gambling, telecom, CPG, e-commerce, and automotive.
Utilizing ConversionLogic’s technology, one specialised clothing retailer was able to maximise TV media effectiveness and reduce TV media costs by almost $1 million per month.
Catalina Marketing makes sure that retailers, CPG companies, and agencies promote to their audiences as efficiently as possible by combining a massive database of customer purchase history with a personalised advertising experience.
Catalina assists businesses in using data from millions of customers to send personalised messages based on past, present, and future purchasing patterns, encouraging greater repeat business from customers.
Impact on industry: A popular shelf-stable product brand was attempting to keep customers when a new, rival product was introduced, according to a Catalina case study.
Millions of Americans shop, and Catalina examined and analysed their shopping habits to find the patterns that led people to try a new product more frequently.
The brand created a segmented marketing and found that 41% of customers were less likely to switch products as a result.
6. Core Digital Media
To track hundreds of millions of daily online advertising impressions, Core Digital Media uses predictive modelling.
Core calculates the likelihood that consumers will click on advertisements, how consumers will respond to information requests, and the projected value of these impressions for customers.
Impact on industry: The company’s Core brands, LowerMyBills.com and ClassesUSA.com, have reduced rates for more than five million customers, saving them more than $3 billion, and more than two million prospective students have visited their websites, exposing them to hundreds of university and college partners.
7. Data Plus Math
How big data is being used in marketing, For companies and video producers, Data Plus Math develops marketing solutions that help them map ad exposure and evaluate the efficacy of TV advertising.
The information gathered by Data Plus Math provides video producers with knowledge about things like the quantity of exposures necessary for conversion, the commercials that are credited with conversions, and the most effective ad data.
How Disqo is leveraging big data in marketing: Disqo provides high quality consumer data founded on data topics from more than 10 million surveys to market research agencies, brands, and analytics firms so clients can map and understand their consumers’ digital journeys. This is another big data marketing company.
Impact on industry: Disqo wants to utilise the additional cash, which follows a $13.5 million Series A funding round in August, to help its clients better understand the “how and why” of customer thinking, behaviour, and preferences.
Gravy Analytics employs location intelligence to give advertisers more insight into consumer behaviour and interests in big data marketing. The use of its product, Gravy Audiences, marketers in sectors like hospitality, retail, banking, and restaurants may have access to more than 250 million mobile users in the United States and discover more about what their present and potential customers desire.
Impact on the industry: L’Oreal, a personal care firm, successfully targeted women who visited regional fashion and beauty events in and around New York City using Gravy Analytics.
The business was able to spread the word about its L’Oreal Beauty Days and other regional retail promotions as a result.
HAVI uses data to provide supply chain solutions for the restaurant business. How it leverages big data in marketing.
HAVI assists its clients in cleaning disparate and disorderly data to produce a single data source for use throughout the full restaurant enterprise. HAVI has expertise in marketing ROI, customer, and predictive analytics.
Impact on the industry: A top quick-service restaurant utilised HAVI to prepare a new promotion that needed them to develop a warehouse and a logistical procedure in order to keep costs down while maintaining volume.
This is another big data marketing company. Big data architecture and AI algorithms are used by Influans to produce more individualised and targeted marketing for companies and retailers.
The platform from Influans gathers and retrieves pertinent data, giving marketing teams insights.
Product operators do not need to double as data scientists to fully utilise the company’s platform because its products are appropriate for usage by all marketers.
Impact on the industry: Brands and retailers use the Influans platform to boost sales and consumer interaction, including boutique sportswear retailer The Fat Monkeys.
INFUSEmedia develops demand generation solutions, such as brand amplification, intent-driven marketing, content marketing, and lead-flow dashboards. This is how it is utilising big data in marketing.
To help B2B enterprises target consumers and generate interest, the unique platform draws from a global database of 54 million professionals across 24 industries (including technology, media, real estate, healthcare, and consumer goods).
Impact on the industry: INFUSEmedia has collaborated with well-known clients like Google, IBM, HP, and Microsoft.
“Their superior content marketing engine and industry leading solutions proved to be so advantageous that we’ve already launched our second campaign,” claims Curvature’s demand generation manager.
How it uses big data in marketing: Infutor Data Solutions offers consumer identity management solutions to improve customer engagement and assist businesses in comprehending their target market.
An up-to-date customer identification profile is generated from inbound customer data using Infutor’s ID Max solution using an Identity Graph.
Marketers can design personalised ads using ID Max, improve lead attribution, and keep more contact points active.
Industry impact: Identity Graph from Infutor has several applications.
For instance, graduate and PhD students at Stanford University carried out a study to comprehend the impacts of San Francisco’s rent control.
Researchers were able to learn how many people lived in rent-controlled apartments, how long they stayed there, and how much money they saved using Infutor’s Identity Graph. These findings provided more knowledge regarding the migratory decisions made by San Franciscans.
Access to such data is particularly beneficial to marketers who want to learn more about the choices and actions of their audiences outside of the context of educational research.
The Knotch platform has two data-based elements, Measurement and Knowledge, that are intended to assist brands in optimising their digital content strategies by measuring analytics, user feedback, and audience data while tracking competitor range for the purposes of comparison and website performance evaluation. This is another big data marketing company.
Impact on the industry: To improve efforts in digital content, Knotch collaborates with businesses and well-known brands like GE, Ford, Ameritrade, and Sprint.
Using Node.io’s big database of data and individuals, Node.io assists marketing teams in identifying, segmenting, marketing, and measuring targeted audiences.
Additionally, the platform enables marketers to build customer profiles, manage ABM and multi-channel campaigns, and interact with consumers through a variety of channels.
Industry impact: According to a Node case study, BlueJeans, a provider of cloud video conferencing solutions, utilised Node to identify a target market, rank accounts, improve the alignment of sales and marketing, and develop customer personas.
Salesify’s 300 million data points and more than 20 sources of harvested data, including social networks, public websites, and discussion forums, assist marketing organisations in improving campaigns and services.
Impact on the industry: Salesify collaborates with well-known software and technology firms like Microsoft, IBM, and Oracle to deliver pertinent big data for marketing initiatives.
17. Simon Data
This is another big data marketing company. The performance marketing platform from Simon Data uses data from a number of silos that are popular with marketers, including email, customer care, surveys, and product catalogues.
In order to provide insights and satisfy needs, the platform interfaces with first- and third-party data providers to give marketing teams a complete and unified perspective of customers.
Impact on the industry: Simon Data recently completed a $20 million Series B fundraising round, allowing them to develop their data solutions for both current and potential clients (AirBnB, Rover, OpenTable).
Big data is being used in marketing by ThoughtSpot, which enables any employee—regardless of technical proficiency—to gain valuable insights from corporate data.
Everyone from marketing managers to customer service reps can access the data they need to understand client usage, make better marketing decisions, and increase customer loyalty since the search and AI analytics platform works across industries and teams.
Industry impact: To discover a solution, a worldwide telecoms business adopted ThoughtSpot to examine phone usage in addition to customer and market data.
The first year’s ROI increased by 175 percent as a result of the data dive and certain strategic adjustments.
Wiland combines data, business intelligence, and marketing solutions to assist businesses expand their audiences across platforms. This is how it uses big data in marketing.
Wiland creates highly responsive audiences for customers across a range of sectors by using proprietary consumer transaction data and predictive analytics.
Impact on the industry: Through its 3,700 partner data, Wiland has access to billions of data points that are used to enable its clients compare their performance to that of other businesses in the same industry.
How big data is being used in marketing, Wootric assists businesses in combining consumer input from many sources and channels to gauge overall satisfaction. This is another big data marketing company.
Through cross-channel surveys, the company’s platform converts customer feedback into analytics using Wootric’s Net Promoter ScoreSM.
Impact on industry: At Hootesuite, a customer insights manager encountered low survey response rates while attempting to discover client demands.
The manager was able to spend more time developing new goods and customer strategies because to the use of Wootric, which enhanced client input. feedback and enabled the manager to spend time crafting new products and customer strategies.