With such an increase in the influence of social networks on business development and promotion, it is the right time to create a page on social media and start blogging. If you have not joined any platform yet, there are many options to choose from based on your intended goal and target audience. After conducting minimal marketing research, you can select the most suitable destination and estimate the amount of work to be done. Location, age, gender, interests – these are all the main criteria for analyzing your target audience.
- Facebook continues to be the most versatile social network site for businesses, as it reaches the widest audience. Statistics show that the most active users of this social media are 25-34 year olds, but the percentage of 50+ subscribers is also growing very fast. The network serves more than 1.84 billion loyal followers daily, while the average time it takes them to check the news is 35 minutes.
- LinkedIn is ideal for building your resume, portfolio, and business reputation since this platform was designed to expand professional connections and acquaintances. Think about it if you have startups that you want to take to the next level or when you wish to grow your personal brand.
- Instagram is in great demand among the younger generation. It is one of the most popular social media platforms for creative professionals and amateurs as well as for companies providing various services. A greater part of popular beauty salons, art studios, performance companies, art workshops, restaurants, and photo labs promote their Instagram accounts nowadays.
- Twitter is not that popular for selling goods or services, but it still works fine for posting breaking news, answering customer questions, and responding to events.
If you are just starting to arrange your page and have not yet had time to take high-quality photographs of your products or results gained through your services, you can use photos from the Internet for the first few publications. However, grabbing the first available image found in Google is definitely a bad idea. Take advantage of special platforms offering free royalty pictures and professional stock photos and videos. These visuals come in various styles, themes, and formats to suit your specific needs, and they can also work as a huge source of inspiration for creating your own content.
Basic Tips on Arranging Photos on Your Business Page
- Bear in mind that customers are attracted to quality. In the eyes of your followers, high-quality content on your social media page translates to the quality of your goods and services. Thanks to this, the probability that the user will become your client increases significantly. So, do not choose blurry, noisy, or red-eye images to avoid damaging your reputation.
- However, going picture-perfect is also a relic from the past as well as too obvious promotion. Opt for images that ooze emotions to be associated with your brand or those creating a certain mood you want to share with your audience.
- The color scheme of your content should match the colors of your company’s corporate identity. Choose pictures with the corresponding color palette or think through the possibility to adjust the colors and process your photos for a unified style. Sticking to it will help subscribers to quickly distinguish your publication from all the rest in the feed.
- To draw the users’ attention to your account, it is recommended to alternate wide shots, close-ups, and medium shots.
- If you are a fan of dark-styled photos, they should be placed in a checkerboard pattern. Another way to go is to post one dark picture every other three lighter photos.
- If the visual side of your post is going to be complemented with text elements (for example, captions or inspirational quotes), make sure that these components chime with each other visually. The essence of a picture and the narrative accompanying it should be relevant to each other.
- When using a watermark, choose a balanced layout that will be used for all other publications. It should not interfere with the perception of objects in photos and videos.
As social networks have different areas of focus, your content should adapt to different audiences. Therefore, you can use pro photos of your products in Instagram posts and add funny pictures in stories, while retaining the attention of customers on Twitter by responding with suitable GIFs.