According to the statistics done back in 2021, no company has successfully established itself by sharing an impressive business logo and composing catchy phrases on social platforms. Developing a brand identity is not a one-time thing, as many people think.
However, it does not mean that you won’t have a fair share of mistakes while working on your company branding. Analyzers have revealed that there is a series of mistakes that most eCommerce businesses make when creating brands for identity purposes.
This content piece elaborates further about branding mistakes eCommerce businesses should avoid at all costs. Read through this article for more actionable insights that will save you big time!
Failing to Establish a Visual Brand Identity
Remember that visual appearance sends a significant message to prospects when branding your company. This is very crucial for SaaS companies that mainly rely on visuals to make their SEO campaigns stand out across the flooded market.
This is why you might need to call in a SaaS agency to help you elevate the standards of your campaigns. You need to focus much on creating a compelling visual identity that will serve you a variety of purposes in the long run.
Data visualization aids in creating a consistent customer experience making your company unique. Also, when people see your company producing content instantly, they will automatically associate the content with your business brand.
Before you begin doing the branding activities, focus on identifying the best types of fonts that you will use across all your marketing and sales campaigns. Note that most branding experts recommend using about two fonts to create incredible visuals.
The main aspect of data visualization in e-commerce, as mentioned earlier is the way you represent your data to your customers. You have to only add the information that will be useful or interesting for your customers.
In order to achieve your desired goals, here are some important tools for data visualization in e-commerce. Google charts, Chart blocks, Scatter Plot Generator, ChartExpo and High charts.
In addition, define the color of your company brand. You can pick a maximum of three colors when delivering your branded content. Ensure that any additional color compliments the primary colors of your business brand.
Offering Insufficient Training to Employees
Most eCommerce businesses tend to fail when it comes to offering their employees sufficient training. Always note that the employees are the face of your company. When employees are not provided with sufficient training, they are most likely to make mistakes.
This is a major problem since a simple tweet is likely to impact the whole company’s reputation. In some cases, such mistakes result in the loss of millions of shillings. In addition, any mistake that you make as a company is likely to stay for years to come.
You can avoid all such instances by offering sufficient to all your employees. Also, you can go further and mitigate all those risks by establishing standard operating plans for your business. Taking such steps saves the company from making losses and maintaining an impeccable reputation across the target market.
Failing to Niche Down
If you are running an eCommerce business and your customer is anyone with a pulse, you can rarely grow your business brand. This is one of the major mistakes that most business owners make when branding their companies.
A business should niche down and secure clients from a specified demographic. Once you identify what you are specifically targeting, you can easily address the pain points for your customers and help them solve their problems.
However, niching down requires a good strategy and executing it accordingly. Begin by creating a customer persona to make capturing a specified audience across the industry easier. Identify the key demographic points to make your work easier.
Put yourself in the shoes of an expert and focus on creating sales and marketing content that is aligned to specific pain points. Ensure that the content answers some basic questions that are mostly asked by your target audience.
Note that having a clear audience enhances the effectiveness of your marketing and sales efforts, thus making it easier to attain your goals in business. Also, it makes it easier to align your business brand with a specific set of values.
Using Outdated Marketing Materials
Utilizing outdated marketing materials is among the most common branding mistakes affecting entrepreneurs within the industry. Always keep in mind that most of your customers are busy, and they are likely to judge your business depending on its appearance.
When you use marketing materials that look old, potential customers won’t take their time to learn more about the displayed information. Prospects are likely to opt for your competitor, who seem to have fresh materials with the current branding techniques.
Once you realize that you are more comfortable with the old branding mistakes, then you are not worried about gaining a competitive edge from your close competitors. Things change quickly in the business industry. You need to update your materials from time to time.
Keep in mind that your branding materials are your brand extension. Besides, a brand is something you have worked hard for it to grow within the market. This means that it is terrible to lose something you have spent years developing and introduce it to the limelight.
Inconsistent Brand Identity
The branding strategy you choose needs to be consistent throughout. It should directly reflect what your company does and make it resonate with your target audience. You then need to align the findings with the future goals of your business.
When running a business with an inconsistent brand identity, you are likely to consume customers. This makes it difficult for your customer to create a solid connection with your business brand in the market.
To create a consistent brand identity, you need to understand how customers perceive your business. However, this works well for businesses already established in the market. Customers can help you understand what needs to be done for your business’s success.
Sometimes, customers’ perception of your business brand might force you to niche down and focus on a specific product or service. Also, it can help you improve your company’s operations depending on their needs.
The most important thing you need to do is stay true and firm to your business niche. This will help you secure a consistent and unique brand identity in the long run.
Establishing a business brand is not a walk in the park. Formulating a unique business brand requires investing a lot of time and effort to get everything up and running. Analysis says that all businesses will move to online stores within the next 20 years. This means branding will be the next big thing!
I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at PPCexpo.