The internet has turned out to be a boon for the people ever since its advent. Our lives our clasped in the claws of the internet for all kinds of activities and it’s not an easy job to escape from that. Among all the applications of the internet, eCommerce has seen tremendous progress over the years. ECommerce marketers are finding many ways to stand-out and stay in the competition. Magento too has been developed with such intentions.
What is Magento?
Magento is one of the eCommerce platforms. It allows the online merchants the facilities of online cart system, control over the appearance, content, and features of their online store. Along with these services, it also provides the most important service of Search Engine Optimization along with many others that include online-catalog-management and many powerful marketing schemes.
Magento has highly scaled users. From online marketers with only a few products to those with tens of thousands of products has a similar kind of behavior on the same platform. It provides the facility to integrate several plug-ins as per the features that the eCommerce clients need in their online store. These and many other benefits of Magento make it very popular.
The following points would make it very clear for you to decide why you should choose Magento for eCommerce web development.
It is Open-Source
As it is open-source, it allows the developers, who know Magento, to take several advantages of it. So, it makes a very special place at the top of the lists of web development tools of the developers. The community edition of Magento is available free of cost for use. So, anyone can install and use it to develop eCommerce websites with as many complex features as they want. The additional features and functionalities can be used by downloading the necessary Magento modules. These modules can be found at Magento Connect/ Marketplace. Use them in your online store to attract customers and harness your progress.
The Selfless Magento Community
Magento has got a huge community of several expert developers, programmers, bloggers, influencers, content developers, project managers, product managers, etc. This community is working hard selflessly to provide the best services to online eCommerce businesses. It is because of the community and their dedication that Magento has been able to create such a position among its competitors. As it is open-source, you are allowed to post any problem that you are facing; doesn’t matter what role you are working as. The community will try to solve the issue. Apart from the community alone, you too can contribute with your work to the community.
Magento was developed for eCommerce
Magento is a CMS (Content Management System) for eCommerce. It was developed with the purpose of doing something for the growth of eCommerce businesses. It covers all the aspects that are required to develop a successful online store. So, it is like a one-stop-shop to create an online store for your products with having to put many efforts. Magento is like the default choice for all kinds of online business websites.
Time is more precious than money these days. We want to earn money but also want to save time so that we can earn more money in that extra time. Magento has been developed keeping this in mind ad that is the reason why it allows you to perform multiple tasks at the same time. For example, you can check your website’s performance, and while the analysis is going on, you can carry out some other important tasks; like working on the additional feature that is to be added. This way, you save on time.
Developers like as much flexibility as they can get while using any tool. The flexibility keeps them attracted to the tool. Magento lets the developers customize the plug-ins as well as the back-end of the web-store to meet their specific requirements. It also provides a very user-friendly front-end and thus makes it very easy to use. Also, the developers can develop a very user-friendly frontend for their web-stores to keep their customers attracted. Magento also allows you to take control of the interface and the processing capabilities of your eCommerce store. This flexibility of Magento makes it the best eCommerce business web development tool.
Magento ensures the most optimal performance of the websites developed by its use that is in respect of the processing time of the queries, the operations – static and dynamic, page load time, caching, etc. Magento has collaborated with Varnish, Memcached, Redis, FPC, and optimized database options, and thus, it can fulfill the needs of eCommerce business stores online.
Support for Mobile Devices
Mobile phones are handier and are thus, used more than desktops. The support for mobile devices of Magento makes it easy for one to choose Magento for eCommerce web development tool. As it uses HTML5, it provides the support of adjusting the sizes as per the display size of the device the website is being used on. This gives you an exceptional experience when you shop from mobile phones. Thus, Magento is compatible even with smartphones.
Ease of Integration
Magento websites can be easily integrated with third-party services. With digitization, online payments have become very common and that has made a space for many online payment gateways. Magento allows their integration very easily. Apart from this, the services of tracking the order, shipping, transportation, etc. can also be all integrated very easily. It also provides you with some built-in tools that let you check on the performance of your website. This gives you an idea of where you need to improve in order to increase your outreach.
Search Engine Optimization
Search Engine Optimization has the most vital role to play in deciding the traffic on your website. Magento has not failed even on this point. Magento comes with built-in SEO friendly features. The URLs it provides, the structures/morphology of the website developed with Magento, the tags, the descriptions, etc. are all SEO-friendly. This improves the SEO rank of your website and thereby, improves the chances of hits on your website.
These were just some of the many benefits that come by default with using Magento to develop your eCommerce web store. So, there is no thinking twice about choosing Magento. The benefit that it brings is the reason why Magento is the best for eCommerce web development.